email Marketing Online Workshop
KSh 2,750.00 – KSh 8,950.00
eMail is still the cheapest and one of the most effective digital marketing strategies.
It has a unique reach for target audiences limited only by your ability to collect eMail addresses.
A correctly implemented email marketing strategy delivers engagement and loyalty rates which are unsurpassed.
Although still very useful as a marketing channel, eMail has been abused by spammers and other disreputable businesses and people.
Gaining a contact’s trust in eMail is now harder than it ever used to be.
So how do you overcome the mistrust people have with email communications ?
The Solution – We Cover :
- What is eMail Marketing ?
- How to ethically create eMail lists
- Do’s and Don’ts of eMail Marketing
- Automating eMail Marketing
- FREE 30 minutes consultation after the workshop
email Marketing Is Hugely Effective
Email is the currency of the web, and anybody who’s online has an active email address. There are said to be over 4.9 Billion email accounts worldwide and still growing.
Did you know :
90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed ?
There is no other channel that offers as much assured delivery of your content to prospects who have indicated an interest in your product or service as email.
As a small or startup business you want to drive conversions, engagements and interactions with your content for as many of your target audience as possible.
Here’s an interesting statistic for you :
The average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
This means your content on email is seen by far more of your intended audience than on other channels.
email marketing must be a part of any full and complete digital marketing strategy for business. Overlooking this channel is to ignore a tried and tested effective marketing tool
Your ability to reach and communicate with prospects, customers and clients via email is only restricted by your ability to collect their addresses.
This is where this email marketing strategy workshop comes into play.
How to build a highly effective email marketing strategy correctly
This email marketing workshop will provide you with an understanding of how to construct a strategy that effectively reaches your opted in audience with suitable content for their stage in the buyer’s journey.
We examine ethics of email marketing and how to use it in a way that encourages people to give you their email addresses, to unsubscribe less and to engage with your business more
Turning prospects into paying customers requires communication that resonates. Learn how to deliver this via email on this workshop.
Book your seat on this workshop today and make a PROFITABLE difference to how your digital strategies benefit your business