Building Web Presence Proposal

 

Digital Marketers Kenya

digitalmarketers.co.ke

 

 

Objective: To build a successful web presence for client               

Date:

 

(Please note that this proposal is valid for four weeks commencing this date.)

Summary

This is an outline of the process to build a successful web presence for client           

 

A FREE 2 hour advisory and consultation service is offered in the first instance to discuss client requirements.

 

For ongoing ADVISORY service after the initial free 2 hour consultation we charge Kenya shillings 1,500 per hour or part thereof.

 

Any action requirements by the client as a result of the advisory services are quoted and charged separately depending on the nature of work required.

Target Market

This service is aimed at Kenyan corporate and individual clients with an existing web presence or those about to create such platforms.

Service Scope

Define and understand client requirements

Web site, social media and any other online presence audit

Digital marketing needs analysis and activation plan

Branding schemes.

Strategies

A comprehensive review and audit of existing online and digital assets will be conducted.

A review against competitors will identify strengths and weakness.

Using client requirements and capacities opportunities for web presence development will be detailed.

Deliverables

A report on the current web presence, requirements, competitor analysis and a strategic plan for web presence development.

Phases Timeline

Phase

Description

Turn Around

(Minimum)

Client Approval Period

Phase 1: Establish client requirements

Understand the client web presence and requirements. Scope and deliverables documentation agreed

2 days

1 week

Phase 2: Audit

Audit the existing platforms. Interim report

5 days

1 week

Phase 3:Analysis

Analysis of web presence with reference to client requirements and competitor presence. Interim report

5 days

1 week

Phase 4:Building a Web Presence Final Report

Final Report

5 days

1 week

Consultation & Advisory Pricing

Advisory – Initial 2 hours

No cost

Advisory ONLY after 2 hours

1,500/= Kshs per hour or part thereof

Phase Pricing

Phase 1: Establish client requirements

1,500/= Kshs per hour or part thereof

Phase 2: Audit

725/= Kshs per hour or part thereof

Phase 3:Analysis

725/= Kshs per hour or part thereof

Phase 4:Building a Web Presence Final Report

725/= Kshs per hour or part thereof

 

Fee Payment Schedule

Advisory (After initial 2 hour free consultation) : Payable in full after the consultation

 

Phase 1: 50% at start of phase, 50% after submission of client requirements and scoping for client approval

 

Phase 2: 50% at start of phase, 50% after submission of Interim report

 

Phase 3: 50% at start of phase, 50% after submission of Interim report

 

Phase 4 – Final Report: 100% before submission of Final report

 

 

Notes :

 

This proposal is indicative of service and pricing and accurate as at time of publication.

 

It will be used as the basis for a firm proposal depending on the initial advisory and consultative meeting.


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