Planning A Digital Business Marketing Strategy Proposal

 

Digital Marketers Kenya

digitalmarketers.co.ke

 

 

Objective: To plan a digital business strategy for client               

Date:

 

(Please note that this proposal is valid for four weeks commencing this date.)

Summary

This is an outline of the process to plan a digital business marketing strategy for client           

 

A FREE 2 hour advisory and consultation service is offered in the first instance to discuss client requirements.

 

For ADVISORY services after the initial free 2 hour consultation we charge Kshs 1,500/= per hour or part thereof.

 

Any work requirements by the client as a result of the advisory services are quoted and charged separately

Target Market

This service is aimed at Kenyan business clients requiring a consolidated and comprehensive digital business marketing strategy for their entire online and social media presence on all devices.

Service Scope

Understand client requirements for a digital business plan

Setting out objectives and goals required including timelines

Client segment identification

Tactical process definitions.

Strategies

Understand the client requirements for a digital business plan. Perform and document a SWOT analysis

Develop clear time bound (SMART) goals and objectives.

Segment the target audience and define for each:

Tactical processes
  Success parameters

Deliverables

A report on a strategic and tactical digital business marketing plan for the client

Phases Timeline

Phase

Description

Turn Around

(Minimum)

Client Approval Period

Phase 1: Establish client requirements

Understand the client requirements. Scope and deliverables documentation agreed

5 days

1 week

Phase 2: Objectives Definitions

Define the objectives and goals with associated timelines. Interim report

7 days

1 week

Phase 3:Target audience segmentation and tactical mapping including mobile devices

Determine the target audiences and tactical maps for each audience. Define the success parameters that define each tactical response including mobile devices. Interim report

7 days

1 week

Phase 4: Digital Business Marketing Strategy Report

Final Report

7 days

1 week

Consultation & Advisory Pricing

Advisory – Initial 2 hours

No cost

Advisory ONLY after 2 hours

1,500/= Kshs per hour or part thereof

Phase Pricing

Phase 1: Establish client requirements

1,500/= Kshs per hour or part thereof

Phase 2: Objectives Definitions

755/= Kshs per hour or part thereof

Phase 3: Target audience segmentation and tactical mapping including mobile

755/= Kshs per hour or part thereof

Phase 4: Digital Business Marketing Strategy Final Report

 

 

 

1500/= Kshs per hour or part thereof IF operationalization work is contracted before report delivered

 

2,500/= Kshs per hour or part thereof IF operationalization work IS NOT contracted before report delivered

 

Fee Payment Schedule

Advisory (After initial 2 hour free consultation) : Payable in full after the consultation

 

Phase 1: 50% at start of phase, 50% after submission of client requirements and scoping for client approval

 

Phase 2: 50% at start of phase, 50% after submission of Interim report

 

Phase 3: 50% at start of phase, 50% after submission of Interim report

 

Phase 4 – Final Report: 100% before submission of Final report

Notes :

 

This proposal is indicative of service and pricing and accurate as at time of publication.

 

It will be used as the basis for a firm proposal depending on the initial advisory and consultative meeting.

 

 


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