Social Media Marketing Proposal

 

Digital Marketers Kenya

digitalmarketers.co.ke

 

 

Objective: Social Media Marketing for client               

Date:

 

(Please note that this proposal is valid for four weeks commencing this date.)

Summary

This is an outline of the Social Media marketing strategy for client           

 

A FREE 2 hour advisory and consultation service is offered in the first instance to discuss client requirements.

 

For ADVISORY services after the initial free 2 hour consultation we charge Kshs 1,500/= per hour or part thereof.

 

Any work requirements by the client as a result of the advisory services are quoted and charged separately

Target Market

This service is aimed at Kenya Corporate and Individual clients requiring a Social Media Marketing (SMM) strategy for branding purposes.

Service Scope

Understand client requirements for SMM

Setting out objectives and goals for client SMM and timelines

Define the SMM strategies and success criteria to use during the campaigns

Ongoing refinement, analysis and measurement of the SMM strategies against success criteria.

Strategies

Understand the client requirements for SMM

Develop clear time bound (SMART) goals and objectives.

Set the SMM success parameters for conversions including budgets

Measure and report on the SMM strategies periodically

Deliverables

Periodic reports on the SMM strategies in operation and a measure of success set against the defined success criteria

Phases Timeline

Phase

Description

Turn Around

(Minimum)

Client Approval Period

Phase 1: Establish client requirements

Understand the client requirements for SMM. Scope and deliverables documentation agreed

2 days

1 week

Phase 2: Objectives Definitions

Define the SMM objectives and goals with associated timelines. Interim report

5 days

1 week

Phase 3:Tactical SMM process and success definitions per platform

Determine the tactical SMM processes to be used including timelines and success criteria. Interim report

5 days per platform

1 week

Phase 4: Produce the SMM campaigns per platform

Define and design the SMM campaigns

5 days per platform

2 week

Phase 5: Periodic SMM reports per platform

Weekly SMM Reports highlighting successful achievements, refinements of tactics and new initiatives

3 days per platform

1 week

Consultation & Advisory Pricing

Advisory – Initial 2 hours

No cost

Advisory ONLY after 2 hours

1,500/= Kshs per hour or part thereof

Phase Pricing

Phase 1: Establish client requirements

1,500/= Kshs per hour or part thereof

Phase 2: Objectives Definitions

425/= Kshs per hour or part thereof

Phase 3: Tactical SMM process and success definitions per platform

1,500/= Kshs per hour or part thereof

Phase 4: Produce the SMM campaigns per platform

1,500/= Kshs per hour or part thereof

Phase 5: Periodic SMM reports including Data Analytics

1,500/= Kshs per hour or part thereof

Fee Payment Schedule

Advisory (After initial 2 hour free consultation) : Payable in full after the consultation

 

Phase 1: 50% at start of phase, 50% after submission of client requirements and scoping for client approval

 

Phase 2: 50% at start of phase, 50% after submission of Interim report

 

Phase 3: 50% at start of phase, 50% after submission of Interim report

 

Phase 4: 50% at start of phase, 50% on campaign activation

 

Phase 5 – Final Report: 100% before submission of Final report

 

Notes :

 

This proposal is indicative of service and pricing and accurate as at time of publication.

 

It will be used as the basis for a firm proposal depending on the initial advisory and consultative meeting.

 

 


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