e-Commerce Proposal

 

Digital Marketers Kenya

digitalmarketers.co.ke

 

 

Objective: e-Commerce for client               

Date:

 

(Please note that this proposal is valid for four weeks commencing this date.)

Summary

This is an outline of the e-Commerce strategy for client           

 

A FREE 2 hour advisory and consultation service is offered in the first instance to discuss client requirements.

 

For ADVISORY services after the initial free 2 hour consultation we charge Kshs 1,500/= per hour or part thereof.

 

Any work requirements by the client as a result of the advisory services are quoted and charged separately

Target Market

This service is aimed at Kenyan business clients requiring e-Commerce strategies to sell directly to customers off their websites.

Service Scope

Understand client requirements for e-Commerce

Setting out objectives and goals for client e-Commerce and timelines

Define the e-Commerce strategies and success criteria to use during the campaigns

Ongoing refinement, analysis and measurement of the e-Commerce strategies against success criteria.

Strategies

Understand the client requirements for e-Commerce

Develop clear time bound (SMART) goals and objectives.

Set the e-Commerce success parameters for conversions including budgets

Measure and report on the e-Commerce strategies periodically

Deliverables

Periodic reports on the e-Commerce strategies in operation and a measure of success set against the defined success criteria

Phases Timeline

Phase

Description

Turn Around

(Minimum)

Client Approval Period

Phase 1: Establish client requirements

Understand the client requirements for e-Commerce. Scope and deliverables documentation agreed

5 days

1 week

Phase 2: Objectives Definitions

Define the e-Commerce objectives and goals with associated timelines. Interim report

7 days

1 week

Phase 3:Tactical e-Commerce process and success definitions

Determine the tactical e-Commerce processes to be used including timelines and success criteria. Interim report

7 days

1 week

Phase 4: Produce the e-Commerce platforms

Define, design and commission the e-Commerce platforms

28 days

2 week

Phase 5: Periodic e-Commerce reports

Weekly e-Commerce Reports highlighting successful achievements, refinements of tactics and new initiatives

7 days

1 week

Consultation & Advisory Pricing

Advisory – Initial 2 hours

No cost

Advisory ONLY after 2 hours

1,500/= Kshs per hour or part thereof

Phase Pricing

Phase 1: Establish client requirements

1,500/= Kshs per hour or part thereof

Phase 2: Objectives Definitions

1,500/= Kshs per hour or part thereof

Phase 3: Tactical e-Commerce process and success definitions

1,500/= Kshs per hour or part thereof

Phase 4: Produce the e-Commerce campaigns

1,500/= Kshs per hour or part thereof

Phase 5: Periodic e-Commerce reports including Data Analytics

1,950/= Kshs per hour or part thereof

Fee Payment Schedule

Advisory (After initial 2 hour free consultation) : Payable in full after the consultation

 

Phase 1: 50% at start of phase, 50% after submission of client requirements and scoping for client approval

 

Phase 2: 50% at start of phase, 50% after submission of Interim report

 

Phase 3: 50% at start of phase, 50% after submission of Interim report

 

Phase 4: 50% at start of phase, 50% on campaign activation

 

Phase 5 – Final Report: 100% before submission of Final report

Notes :

 

This proposal is indicative of service and pricing and accurate as at time of publication.

 

It will be used as the basis for a firm proposal depending on the initial advisory and consultative meeting.

 

 


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